Advertise with ABP
ABP represents the leading knowledge hub for cattle and beef producers regionally, nationally and globally. From up-to-date pricing to forecasts and feel-good news pieces, ABP is where producers go for trustworthy industry information.
Jump to: Print Magazine | Digital Opportunities
Our audience consists of informed, engaged members who keep their fingers on the pulse of the industry. The fact that they opt in and engage with our content means they’re actively pursuing timely information and knowledge to stay on top of their game.
Whether in print or online, by advertising with ABP, you’ll reach producers when and where they’re thinking about their operation.
For further details, including pricing, please contact:
Jill McLerie
Advertising Sales Representative
jmclerie@albertabeef.org
Print Magazine
ABP Magazine, a quarterly print publication by Alberta Beef Producers (ABP), serves as a vital link between the beef industry and its stakeholders. ABP Magazine covers a range of topics, from innovation and technology to environmental stewardship and business insights.
Find issues of ABP Magazine here.
Upcoming Issues
| Issue | Focus | Material Deadline |
| February 2025 | Bull Sales and Pasture Preparedness | January 20, 2025 |
| May 2025 | Post Calving and Feedlot Health | April 29, 2025 |
| September 2025 | Fall Gather and Auction Ready | September 5, 2025 |
| December 2025 | Bred Heifer and Culinary Comfort | November 21, 2025 |
Advertisement Size Options
| Format | Live (0.25″) |
Trim | Bleed (0.125″) |
|---|---|---|---|
| Double Page Spread | 16.5 x 10.5 | 17 x 11 | 17.25 x 11.25 |
| Full Page | 8 x 10.5 | 8.5 x 11 | 8.75 x 11.25 |
| Inside Front Cover | 8 x 10.5 | 8.5 x 11 | 8.75 x 11.25 |
| Inside Back Cover | 8 x 10.5 | 8.5 x 11 | 8.75 x 11.25 |
| Outside Back Cover | 8 x 10.5 | 8.5 x 11 | 8.75 x 11.25 |
| Half-Page Horizontal (non-bleed) |
– | 8 x 5 | – |
| Half-Page Vertical (non-bleed) |
– | 3.75 x 10.5 | – |
All measurements are in inches. For gratefold opportunities, talk to your sales rep.
Digital Opportunities
In addition to print advertising, ABP is also proud to host digital advertising on our ever-changing content delivery site, ABP Daily.
ABP Daily provides beef producers with regular, real-time information including market reports, research updates, technology trends, global news, and business insights.
Digital ads live on the Homepage as well as index pages of the site. They are currently sold by month.
Producer ads are published on the Daily Cattle Report Page, and are available on a weekly basis for a minimum of 3 weeks.
Advertisement Size Options
| Cattle Report | Main Page and Index Pages: Option 1 |
Main Page and Index Pages: Option 2 |
Footer |
| 1400×524 | 350×699 | 349×300 or 250×299 |
940×400 |
Specifications
• png / jpg / gif / html 5
• HTML5 ads must be DoubleClick clickTAG compatible and provided as a .zip file
• Third-Party: Include instructions for click and cache-busting macro inclusion
• Animation: 15 seconds max
• Must include a destination URL
Conditions
- Provisions for volume discounts: Advertisements will be booked by a signed contract with Alberta Beef Producers. Copy, layout and size may be different for each advertisement.
- Advertising rates are subject to change without notice. Contracts which specify insertion dates will be honored to completion.
- Colours supplied will be CMYK colours, not special match or custom colours, unless previous arrangements are made through the Production Manager.
- Advertiser and Agency agree that the publication and publisher shall be under no liability for failure, for any cause, to insert any advertisement.
- Advertiser and their Agency agree to assume all liability for advertisement content including illustrations, text, and representation and for any claims arising therefrom made against the publisher.
- Advertising content – all copy is subject to the approval of the publisher, who reserves the right to reject, discontinue or omit any advertisement or cancel any advertising contract without penalty to either party. No advertorials will be accepted.
- Invoicing will occur upon printing of the issue and is subject to a 30-day term. Interest of 3% per month will be charged on overdue accounts.
- No cancellations accepted after the closing date.
- New accounts will be cash with order and/or subject to a credit check.