Cale Place has deep roots in the ranching industry. Cale grew up on a ranch nestled in the foothills southwest of Nanton. Today he ranches alongside his wife Jennifer, continuing the tradition in the same area he grew up. After a long and fulfilling career in oilfield services, Cale embraced the opportunity to work closer to home, which eventually led to his current role with Alberta Beef Producers, where he’s proud to contribute to the industry he’s so passionate about.