George L’Heureux operates a ranch near Lac La Biche. As he reaches retirement, he is downsizing to a 60 head cow-calf operation, which will allow him to dedicate more time to ABP to assist the industry in going forward. He has previously served as county councillor, and currents sits as chair of the Athabasca Heifer Co-op and vice-chair of the Lac La Biche Ag Society.