Lee Irvine and his family have recently set up a grass backgrounding operation in the Cochrane area. Throughout his career, he has had the opportunity to market cattle through TEAM and Calgary Stockyards, to sit in the boardroom of multinational pharmaceutical companies and to run the auction market and feedlot software for ViewTrak Technologies. He has been an auditor for the Verified Beef Production Plus program and sat on the Canadian Roundtable for Sustainable Beef Framework Committee.