Brad Brinkworth

Brad brings a background in strategic communications and content development, with deep experience working across the agriculture sector. He is passionate about telling agriculture’s story and translating complex topics into clear, purposeful communications that connect with producers.

Responsibilities:

• Serves as a liaison for media inquiries and outreach.
• Writes, edits, and curates articles for ABP Daily and ABP Magazine.
• Creates and manages content for ABP’s social media platforms.
• Ensures ABP’s digital content is engaging, relevant, and timely.
• Coordinates Cattle Country radio spots and related promotional activities.
• Monitors social media analytics and engagement from online audiences.